TECHNOLOGY

CADMUS AI – The First Hyper-Contextual Platform for Multicultural Audiences

CADMUS AI Technology

Meet Cadmus AI

Cadmus AI goes far beyond keyword targeting — analyzing page context, tone, cultural nuance, and real-time interest signals.

How Cadmus AI Works:

  1. 750+ vetted, in-culture publishers integrated
  2. Dual modeling: Machine learning + multicultural experts, continuously optimizing to meet your goals
  3. Hyper-contextual segments rooted in culture and intent
  4. Full-page analysis (brand safety, context, imagery, tone)
  5. Personalized media strategies for every campaign

Features

Custom Contextual Targeting, without relying on cookies

Each campaign is powered by a custom contextual model — delivering the highest-quality targeting through deep, culturally relevant insights and precision at scale.


Because our approach is 100% cookieless, advertisers can reach 100% of open web users — including the nearly 50% who opt out of cookies — ensuring their spend is future-proofed.

Features

How We Work With Our Partners

Every campaign begins with a collaborative planning process designed around your audience, objectives, and KPIs. From strategy and audience development to activation, optimization, and reporting, our team works as an extension of yours to ensure measurable business outcomes every step of the way.

Features

Brand Safety

Protecting your brand is foundational to everything we do. Through advanced contextual analysis, premium publisher partnerships, and third-party verification, we ensure campaigns appear in suitable, high-quality environments while maintaining scale and performance.

Features

Research & Insights

  • Pre-, Mid-, and Post-Campaign Reporting

  • Real-Time Campaign Optimization

  • Cadmus AI Audience & Cultural Insights

  • Tentpole & Trend-Based Planning Opportunities

  • Brand Lift, Measurement & Attribution Solutions

  • Thought Leadership & Industry Intelligence

Use Cases

McDonald's mobile app advertisements

Case Study

McDonald's Deals Awareness for Hispanic and Asian Audiences

Using over 3 billion data points, we pinpointed culturally resonant segments tailored to McDonald’s target consumer profile. Through this analysis, we identified 30+ hyper-contextual segments across various verticals. These segments were married to high impact ad formats, creating a meaningful connection with the campaign’s audience

80%

Increased online presence and brand awareness.

75%

Enhanced audience engagement and loyalty.

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Advertiser Solutions

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