Privacy Policy
Last Updated: December 24, 2025
Who is responsible for the processing of your personal data?
1.1 nherently contextual
Sports are inherently contextual. Every game, match, or tournament unfolds in real time, and so does audience attention. What’s trending before kickoff might shift entirely by halftime. In this environment, traditional media plans are no longer enough. Advertisers need agility, anchored in intelligence.
1.2 contextual insights
Seedtag’s contextual insights, powered by Liz, its proprietary AI, reveal a dynamic, multidimensional map of what sports fans are truly engaging with. Across platforms and formats, Liz processes the full context of sports content, allowing advertisers to activate brand messaging in perfect alignment with fan moments.
1.3 consumers engage
And this isn’t speculation: 79% of consumers engage across multiple screens during sports events, and 62% of sports enthusiasts consume content primarily on mobile. The opportunity to deliver contextually relevant messaging that follows the rhythm of the fan journey has never been greater.
Terminology used in this document
The 2025 FIFA Club World Cup, hosted by the United States, marks a significant evolution in the global football calendar and a pivotal moment for brands.
With games set in high-capacity stadiums like MetLife, Hard Rock, and Mercedes-Benz, this edition of the tournament brings together football’s global powerhouses and American audience reach. Real Madrid, FC Barcelona, Manchester United, Bayern Munich, and Inter Miami are already dominating mentions, with players like Haaland, Neymar, Modric, Vinicius Jr., and Messi attracting cross-continental attention.
Fan conversations overlap with Copa America, UEFA qualifiers, and national leagues, creating a rich and multilingual content ecosystem. Liz can identify where each club or player intersects with fan conversations whether it’s on team strategy, training regimens, or pre-game predictions.
For advertisers, this is a prime opportunity to connect with travelers, multicultural communities, sports bettors, and lifestyle consumers across premium content and multiple languages, all within privacy-first environments.
Transfer of data and international transfers.
our personal data may be transferred to, stored, and processed in countries other than your country of residence. These countries may have data protection laws that differ from the laws of your country. When we transfer your data internationally, we implement appropriate safeguards to ensure your information remains protected in accordance with this Privacy Policy and applicable law.
We may transfer data to our affiliates, service providers, and partners located in various jurisdictions, including the United States and other countries. Such transfers are made pursuant to Standard Contractual Clauses approved by relevant data protection authorities, binding corporate rules, or other legally recognized transfer mechanisms.
Transfer of data and international transfers.
4.1 International Data Transfers
Your personal data may be transferred to, stored, and processed in countries other than your country of residence. These countries may have data protection laws that differ from the laws of your country. |
4.2 Safeguards for Transfers
When transferring personal data internationally, we employ appropriate safeguards including Standard Contractual Clauses (SCCs), adequacy decisions, and other lawful transfer mechanisms.
Retention Periods
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements.
The retention period may vary depending on the context of the processing and our legal obligations. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process your data, whether we can achieve those purposes through other means, and applicable legal requirements.
When personal data is no longer required, we will securely delete or anonymize it. In some circumstances, we may anonymize your personal data for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.