VP of Digital Marketing

Mundial Media Inc ("Mundial") is the leading minority-owned contextual marketing platform that enables brands and publishers to connect authentically with multicultural audiences.  Mundial Media’s platform solves the market's need for scale and authenticity by leveraging AI-enabled technology and relevant cultural touchstones to evangelize brand awareness and engagement. CADMUS AI (Mundial Media’s proprietary contextual platform) leverages AI technology to deliver the right advertisement at the right time and place while creating a cookie-less advertising solution that future-proofs advertisers’ spend. CADMUS AI is wholly developed in-house and built using Natural Language Processing (NLP), Computer Vision (CV), and Machine Learning (ML).

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At Mundial Media, we represent the emerging audiences shaping the new America. We marry best-in-class multicultural learnings with a data-driven platform to create emotional connections. We pride ourselves on being 100% multicultural and 100% minority-owned and operated.

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Job Description

Mundial Media has an immediate opening for a Vice President, Digital Marketing. This role is responsible for developing and executing strategic digital marketing initiatives to promote Mundial Media’s AI-enabled platform across various advertising channels. The Vice President of Digital Marketing will collaborate with cross-functional teams, manage digital marketing budgets, and leverage expertise to drive audience engagement, expand brand awareness, and maximize revenue opportunities.

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Responsibilities

• Lead and mentor a high-performing digital marketing team, fostering an environment that encourages innovation, collaboration, and positivity.
• Develop and implement digital marketing campaign strategies throughout the multiple stages of a campaign’s lifecycle, ensuring strategies remain aligned with the company’s overall marketing and business objectives
• Effectively manage cross-functional collaboration to ensure CADMUS Engine extensions are fully integrated into the overall digital marketing campaigns. 
• Create innovative, first-to-market programs that maximize ROI 
• Monitor and optimize campaigns and creative across all platforms, tracking performance metrics and using data-driven insights to ensure maximum effectiveness and efficiency

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Required Skills

• 10+ years of digital marketing experience 
• Strong leadership skills with experience managing and developing high-performing teams
• Strategic thinker with the ability to analyze market trends and identify new opportunities for growth
• Demonstrated ability to build and maintain cross-functional relationships
• Ability to work individually and collaboratively to deliver on company objectives 
• Excellent written and verbal communication skills
• Excellent interpersonal and organizational skills 
• Proficient with PowerPoint, Excel, Outlook, and Word
• Bachelor's degree and deep understanding of the digital media landscape

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Culture

Mundial Media is committed to diversity and inclusion. We believe in creating an environment that encourages authenticity and belonging. Mundial Media is an equal opportunity employer that provides equal employment opportunities regardless of race, national origin, ethnicity, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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